Woman in her 40s with soft, dewy skin, hands on her cheeks The viral Nordic 3-step routine for very dry skin
4.9/5 · 75,687 reviews

Dry skin, solved.Hydrate. Seal. Glow.

Tight by noon, flaky by four? One-jar moisturisers can't keep up. The Nordic 3-step routine floods skin with water, then seals it in, so skin feels soft, not tight, from the very first night.

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Nordic Deep Hydration System™
Before
After

Start here · for dry & very dry skin

Nordic Deep Hydration System™

4.9/5 · 75,687 reviews

Inspired by the demands of harsh northern Norwegian winters. Three complementary formulas designed to hydrate thirsty skin and help lock in moisture for a softer, visibly plumper complexion.

  1. 01
    Double Hydration Boost Gel: water inMulti-weight hyaluronic acid and sodium PCA flood skin with water and form a moisture-locking barrier.
  2. 02
    Nourishing Rich Cream: sealedShea and cocoa butter, argan and olive oil restore the skin barrier so the water stays there. No added fragrance.
  3. 03
    Brightening Eye Cream: eyes awakeHorse chestnut and ginkgo reduce the look of dark circles and puffiness.
96%skin felt less tight and dry after the first night
92%skin looked plumper and glowier in 2 weeks
89%fine lines and dark circles looked reduced in 6 weeks

* Consumer panel, 6 weeks

$84$19557% offwith Automatic Refills every 45 days · cancel anytime
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  • 30-day money-back guarantee
  • Made in the EU

Why your skin feels dry

The dry-skin trap, and the way out

01 · The problem

One jar can't do both jobs

You've tried the rich creams that sit on top. The oils that slide off. The "hydrating" gels that are gone by lunch.

Dry skin can't hold on to water. A rich cream on its own doesn't put water back, and a light gel on its own lets it escape. Either way, you're tight by noon and flaky by four.

02 · The fix

Water in. Then sealed.

Skin that gets through a northern winter doesn't rely on one cream. It layers, in the order dry skin needs it:

  1. Hydrate: multi-weight hyaluronic acid and sodium PCA pull water in and form a moisture-locking barrier.
  2. Seal: rich plant butters and oils restore the skin barrier so the water stays put.
  3. Brighten: a dedicated eye step for the thinnest, driest skin on your face.

Pump. Smooth. Tap.

Hydrate. Seal. Brighten.

  1. Hydrate Step 01

    Morning & night

    Hydrate

    Pump the Double Hydration Boost Gel onto clean skin and smooth it in. Water in first, while skin can still drink it up.

  2. Seal Step 02

    Morning & night

    Seal

    Smooth the Nourishing Rich Cream over the top. It restores the barrier and locks the water in, so skin still feels soft at 5pm.

  3. Brighten Step 03

    Night

    Brighten

    Tap the Brightening Eye Cream around the eyes. Wake up to eyes that look rested and less puffy.

Three dry-skin tests you can do tonight

Same light, same angle, no makeup. Do them before you start, then again on night one and in week two.

Before
Night one

The 2-hour tightness test

Night one

Wash your face, moisturise as usual and wait two hours. Smile wide and raise your brows: tight means water is escaping. Layer the Boost Gel and Rich Cream instead and try again. Skin feels soft and comfortable, not tight.

Before
Week 2

The foundation flake test

Week 2

Put on your usual foundation and look side-on in daylight. Flakes catching round your nose and brows? After two weeks of gel, then cream, do it again: makeup glides on over softer, smoother-looking skin.

Before
Week 2

The fingertip texture test

Week 2

Close your eyes and run your fingertips across your cheek and forehead. Rough, sandpaper patches are dry skin. Two weeks in, the same spots feel smoother and look softer.

Real dry skin

What changed after night one

Read all reviews
Tightness

First night, no tightness

“My skin used to feel tight an hour after moisturising. Gel first, rich cream on top, and I woke up with skin that just felt normal. Two weeks in, my cheeks aren't flaky anymore.”

Karen, 51 · Verified buyer

Dry skin

No more tight feeling on planes

“I fly every week for work and plane air destroys my skin. Brought the set on my last trip and landed with skin that felt normal. Amazing.”

Julie, 50 · Verified buyer

Fine lines

At 62 my skin feels soft again

“I didn't think a moisturiser could make this much of a difference at my age. Soft, plump looking, and the fine lines on my cheeks look less crepey.”

Donna, 62 · Verified buyer

Tightness

Woke up with soft skin

“First night I noticed it. Woke up and my skin felt soft, not tight like usual. That was all it took to convince me.”

Kathleen, 49 · Verified buyer

Dry patches

Makeup doesn't catch anymore

“Foundation used to cling to dry patches round my nose. The Boost Gel in the morning and it goes on smooth. I've stopped carrying hand cream for my face.”

Denise, 46 · Verified buyer

Dryness

Hydrated in the Colorado winter

“Live at altitude where it's super dry. This is the first thing that's kept my skin from feeling like paper.”

Jessica, 36 · Verified buyer

Inspired by Nordic science

Built for northern winters

Northern Norwegian winters are brutal on skin: freezing wind outside, dry heating inside, for months on end. Skin that gets through that doesn't rely on one cream. It layers: water first, then a rich cream to seal it, then a dedicated eye step.

Your winter might be central heating, air-con, long flights or a dry climate. Same thirsty skin, same fix.

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Not sure how dry you are?

How thirsty is
your skin?

Dryness, tightness and how fast moisture escapes all show on your face. Answer 4 quick questions and get a routine built around your skin.

Take the 60-second skin quiz →

18,400+ women took the quiz this month · Includes a quiz-only offer

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Hyaluronic acid, sodium PCA and rich plant butters in layered routines that pull water in and keep it there, for skin that feels soft, comfortable and plump-looking all day.